WORLD'S FIRST SINGLE SCREEN TRADING APP
WORLD'S FIRST SINGLE SCREEN TRADING APP
Designed from the ground up with a singular goal; Solve for fast execution.
Trading platforms were ported from desktop to mobile unaltered, allowing access to millions of traders on the move. While it solved for access, the screen size shrunk drastically and with it the ability to take informed decisions for trade execution. Mobile trading platforms are cluttered and offer little to no innovation in trade execution.
Punch re-imagined trade execution on mobile making it an industry and world’s first Single Screen Trading app that provides access to key trade parameters on single screen with ultra fast trade execution.
Built from first-principles
Every metric represented a design hypothesis. If trading frequency increased, it meant we'd reduced execution friction. If deposits increased, we'd earned trust. If retention improved, we'd successfully built habits.
Instead of asking, "How do other trading platforms solve this?", we asked, "What is the trader fundamentally trying to achieve in the moment?"
During an expiry trade, a trader isn't looking for features - they are trying to execute a decision with speed, clarity and confidence while processing an overwhelming amount of information.
That mindset changed everything. We simplified high-frequency trading to the point where users traded significantly more often, deposited substantially more capital, and returned month after month. Activation nearly tripled, engagement increased dramatically across both new and retained users, and retention remained exceptionally strong with M1 at 70% and M3 at 54% (Industry leading numbers).
The success of Punch wasn't measured by screens shipped - it was measured by traders changing their behaviour because the product removed friction.
